GDPR And The Confounding Question Of ‘Legitimate Interest’ | AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The General Data Protection Regulation (GDPR) is going into force in late May and could either devastate the programmatic ecosystem in Europe, along with the publisher business, or it could be a non-event or perhaps somewhere in between.

Link: GDPR And The Confounding Question Of ‘Legitimate Interest’ | AdExchanger
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