30 Worst Advertising Slogans And Taglines

Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not all slogans seem to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand’s slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1 Sitting On Faces Since 2001

Image credits: wilksonk907

#2 The More You Play With It, The Harder It Gets

Image credits: seed

#3 Nothing Sucks Like An Electrolux

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#4 After Dinner, You Can Stab Your Date

Image credits: Pleasant_Jim

#5 Good Luck

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#6 Something For Every Hole

Image credits: margeincharge

#7 The Best Things In Life Come In Cellophane

#8 Wow Way

Image credits: cgtnamerica

#9 You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Image credits: Grieve

#10 Men Are Better Than Women!

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#11 Cheat On Your Girlfriend, Not On Your Workout

Image credits: jakedaily

#12 Imagine More Snacks Than You Can Imagine

Image credits: uknown

#13 Went Shopping And Found This Ad Promoting Safe Sex

Image credits: reddit.com

#14 She Can Have A Tummy… And Still Look Yummy!

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#15 Va-Dry-Na?

Image credits: Daniel Dougherty

#16 The Beer That Beer Would Drink

Image credits: Mark Duffy

#17 Painfully Thick

Image credits: t.wat

#18 Lose Weight Deliciously With The Aid Of Ayds

Image credits: Kevin Noonan

#19 #BecauseNoReason

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#20 It’s Amazing What You Can Do With Two Fingers And A Thumb

Image credits: Vandelay797

#21 White Is Purity

Image credits: FabianWolfgang

#22 You Only Know What You’re Made Of When You’ve Been Stuffed A Few Times

Image credits: WrongUn

#23 It’s Not For Women

Image credits: jennacastro

#24 If We Can’t Have Fresh Air, At Least We Can Have Fresh Muffins

Image credits: Mark Duffy

#25 Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Image credits: Nick Momrik

#26 She’s Seen More Ceilings… Than Michelangelo; You’re Not Popular… You’re Easy

Image credits: Graine Loughran

#27 Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Image credits: dylmg

#28 Spike Up Your Best Friend’s Eggnog When They’re Not Looking

Image credits: Louise

#29 Open Your Snack Hole

Image credits: cornichon

#30 What Can Brown Do For You?

Image credits: unknown

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